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HATCH x Topman

"The Voodoobeque"

"The Voodoobeque"

In October 2014 I was lucky enough to be given the opportunity to create an in-store installation and window display for Topman's flagship Oxford Street branch for the weeks leading up to Halloween. 

 

The commission was based around this illustration of mine that the Topman creative team had seen and liked. They wanted the the main theme of what I produced to be my voodoo characters, beyond that all the decisions were left up to me! I was asked to design a hanging installation to fill the store's huge atrium space, masks for the clothes mannequins, and to live paint the massive window space in front of thousands of Oxford Street shoppers. 

 

Below are some roughs, work-in-progress, and final pictures of the three sections of the commission:

Masks

Atrium

Window

Dave SmithComment